Ceramic Art Trends, Tools, and Techniques for Potters Worldwide

advertise with us

An advertisement in Clay Times^® allows pottery suppliers, manufacturers, schools, and service providers to reach more than 55,000 active clay artists.

Questions? Contact Clay Times advertising manager, Janie Herdman, via email, telephone: 703-727-4781 or fax: 540-882-4196

General Information & Demographics

Designed to appeal to people who actively work with clay, Clay Times began as an 8-page black-and-white newsletter in early 1995. Following an enthusiastic reader response and requests for advertising opportunities, the publication was transformed into a full-color magazine in December, 1995 and has since grown into a 68-page bimonthly publication.

Each issue of Clay Times reaches more than 18,000 readers via subscriptions across the United States, Canada, and abroad. Resale issues are also distributed through clay business retailers and select book stores such as Barnes & Noble, Borders, Books-a-Million, Encore, Hastings, and many others.

Mission

The mission of Clay Times is to share current ceramic news and useful techniques with clay artists at all levels, while covering the full spectrum of subjects relating to pottery and the ceramic arts. A typical issue features:

• works by acclaimed clay artists
• clay-related workshops and events
• wheel-throwing & handbuilding techniques
• surface decoration and glazing procedures
• glaze recipes for low, mid & high-firing
• reviews of ceramic books and videos
• kiln building, firing and repair
• studio set-up & maintenance
• pottery supplies & equipment
• ceramic health & safety concerns
• other timely articles of interest

Distribution

18,000+ as of September/October 2008 issue

Readership

Based on an extensive survey of more than 1,000 subscribers, Clay Times readers share their magazine with an average of 3 people... This means nearly 55,000 clay enthusiasts read each issue! (And because approximately 1/3 of our readers report that Clay Times is the ONLY ceramics magazine they receive, you can expect your ad in Clay Times to be viewed by roughly 18,000 prospects who ARE NOT REACHED by any other ceramics magazine!!!)

Advertise with us and we'll add your Web site to the appropriate links category of our Potter's Reference Guide.

Reader Profiles

The majority of Clay Times readers are people who actively work with clay, including professional ceramic artists, pottery instructors and students, clay hobbyists, and sculptors.

2008 Rate Card

Our basic, affordable ad rates appear in the chart below.

Please note that SPECIAL DISCOUNTS are available for repeat insertions (as reflected in 6x, 4x, and 3x rate columns). Additional discounts are available for full prepayment of repeat ad insertions. Covers and inserts are also available. For full details, contact Janie at 703-727-4781 or by email.

2008 Advertising Rates per issue

AD SIZE	6x rate	4x rate	3x rate	BASIC RATE (1x)
Full Page	1245.	1369.	1400.	1556.
1/2 page isle	911.	1002.	1025.	1139.
1/2 page horiz. or vert	798.	877.	897.	997.
1/3 page square or vert	660.	726.	742.	825.
1/4 page	454.	500.	511.	568.
1/6 page vert or horiz.	372.	409.	419.	465.
2" block/spot color	197.	216.	221.	246.
1" block/spot color	123.	136.	139.	154.

color options

Add the following upcharges to your basic ad rate (from chart above) for color:

AD SIZE	Black + one color	Full Color
Full Page	+125.	+425.
1/2 page isle	+ 75.	+300.
1/2 page horiz. or vert	+ 65.	+250.
1/3 page square or vert	+ 50.	+150.
1/4 page	+ 40.	+150.
1/6 page	+ 35.	+125.
2" block	+ 0.	+ 75.
1" block	+ 0.	+ 50.

Please e-mail Janie for details, or call her at 703-727-4781.

Ad Design Requirements

View full specifications.

Special Position

Careful consideration is given to the location of each ad to place it in a section of the magazine most relevant to the product or service offered.

Requests for special ad positioning will be honored when available. Add 15%.

Bleeds

Full-page dvertisements that measure slightly larger than the above-listed dimensions are considered bleeds, now offered at NO EXTRA CHARGE!

Advance payment discount

A 5% pre-payment discount is available to any repeat advertiser or agency who provides full, advance payment per issue for an advertising order by the materials closing date specified for that issue. (Sorry, we can't make exceptions to the pre-payment deadline, but we do accept all major credit cards for advance payment.)

Call Janie at 703-727-4781 or email her for a customized advertising program designed to help your business grow!

CLOSING DATES

Clay Times is published bimonthly, with six double-month issues per year (Jan./Feb., March/April, May/June, July/August, Sept./Oct., Nov./Dec.). Ads usually must be reserved by the 7th of the month, two months prior, and received by 14th two months prior as follows:

November/December - (extended)

Space Deadline Sept. 22; Materials Due Sept. 29

January/February

Space Deadline Nov. 7; Materials Due Nov. 14

March/April

Space Deadline Jan. 7; Materials Due Jan. 14

May/June

Space Deadline Mar. 7; Materials Due Mar. 14

July/August

Space Reservation - May 7; Materials Due - May 14

September/October

Space Deadline July 7; Materials Due July 14

Resale Options

It's a Sure Thing!

Become a Clay Times resaler and keep 40% of every issue you sell.

Our resalers almost always sell all of their copies of Clay Times ... yet if for some reason you don't, just return any unsold issues to us in good condition via priority mail, and we'll give you a full credit for the returned magazines against your next shipment.

To request resale issues, please call (540) 882-3576 to let us know your shipping address and the quantity of magazines you'd like to stock per issue. (Most businesses start out with 6 to 12 copies.)

The cover price of each issue is $7.50, but as a Clay Times resaler you retain 40% of the sale price for your business.

Questions about resale? Contact accounts manager, Nanette Greene: e-mail, telephone 540-882-3576 or fax 540-882-4196