Ceramic Art Trends, Tools, and Techniques for Potters Worldwide


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ad design specifications

Final magazine trim size

8 3/8" x 10 7/8" printed with a 150-line screen.

Ad Dimensions

Ad Size Dimensions (width x length)
Full page 7.375" x 9.875" (with Bleed 8.5" x 11")
1/2 page island 4.861" x 7.368"
1/2 page vertical 3.583" x 9.875"
1/2 page horizontal 7.375" x 4.844"
1/3 page square 4.861" x 4.844"
1/3 page vertical 2.347" x 9.875"
1/4 page 3.583" x 4.844"
1/6 page vertical 2.330" x 4.844"
1/6 page horizontal 4.861" x 2.335"
2" block 2.347" x 2.335"
1" block 2.347" x 1.083"

Photos and Artwork

File formats
Macintosh format is preferred. If you must send a PC file, send all supporting art files and fonts, along with a proof.

    We Accept
  • High-resolution PDF files (preferred)
  • Adobe InDesign, Adoe Photoshop, TIFF, Adobe Illustrator or EPS files (with all fonts furnished and type converted to outlines)
If you are sending originals
  • They must be supplied in original form (slide or print).
  • You may send crisp, clear laser prints as long as they are solid black and white, with no screen tints, photos or gray areas.
  • The following do not qualify: photocopies, faxes, dot matrix copies, or inkjet copies. Sorry, we can't reproduce photos directly from previously printed materials, as distortion/loss of quality will occur.
If you are scanning
  • Scans must be at least 300 dpi at full print size.
  • Line art scans must be at least 1200 dpi.
  • CD or DVD
  • Send all supporting art files, fonts and a proof.
FTP Site

Clay Times has an FTP site where you can upload your digital files. Call us for instructions: 540-882-3576.

  • If you are sending one file, it is a good idea to compress it, particularly if it is over 1 MB. Be sure to use Aladdin's STUFFIT program or a MAC program which will give you a self-expanding archive (.sea). Do not send files that are mime-encoded.
  • Send all supporting art files and fonts.
  • Fax a proof to (540) 882-4196 following your e-mail transmission so that we can verify that our digital file matches your proof.

Contact Us

E-mail your ad files to advertising manager Polly Beach

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