Ceramic Art Trends, Tools, and Techniques for Potters Worldwide
advertise with us
An advertisement in Clay Times® allows pottery suppliers, manufacturers, schools, and service providers to reach more than 100,000 active clay artists via our magazine and Website.
Questions? Contact your personalized Clay Times advertising consultant, Polly Beach, via email, or telephone: 540-882-3576, or fax: 540-882-4196.
Fall 2010 • Embrace the season
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Advertising Details
- General Information & Demographics
- 2010 Rate Card
- Color Options
- Design Requirements
- Special Position
- Bleeds
- Advance Payment Discount
- Closing Dates
RESALE OPPORTUNITIES
Find out how you can enhance sales of your store products and draw CT readers into your store by offering Clay Times for resale.
General Information & Demographics
Designed to appeal to people who actively work with clay, Clay Times began as an 8-page black-and-white newsletter in early 1995. Following an enthusiastic reader response and requests for advertising opportunities, the publication was transformed into a full-color magazine in December, 1995 and has since grown into one of the world's most popular ceramic art periodicals.
Each issue of Clay Times reaches tens of thousands of readers via subscriptions across the United States, Canada, and abroad. Resale issues are also distributed through clay business retailers and select book stores such as Barnes & Noble, Borders, Books-a-Million, Encore, Hastings, and many others. Advertisers appearing in each issue also receive a free link to their Website and/or email address via Clay Times online, which draws more than 200,000 visitors annually.
Mission
The mission of Clay Times is to share current ceramic news and useful techniques with clay artists at all levels, while covering the full spectrum of subjects relating to pottery and the ceramic arts. A typical issue features:
- works by acclaimed clay artists
- clay-related workshops and events
- wheel-throwing & handbuilding techniques
- surface decoration and glazing procedures
- glaze recipes for low, mid & high-firing
- reviews of ceramic books and videos
| AD SIZE | 4x rate/issue | BASIC RATE/issue |
|---|---|---|
| Full Page | 1437. | 1634. |
| 1/2 page isle | 1052. | 1196. |
| 1/2 page horiz. or vert | 921. | 1047. |
| 1/3 page square or vert | 762. | 866. |
| 1/4 page | 525. | 596. |
| 1/6 page vert or horiz. | 429. | 488. |
| 2" block/spot color | 227. | 258. |
| 1" block/spot color | 143. | 162. |
color options
Get your ad noticed with color! The following additions will apply to your rate above:
| AD SIZE | Black + one color | Full Color |
|---|---|---|
| Full Page | +131. | +445. |
| 1/2 page isle | + 79. | +315. |
| 1/2 page horiz. or vert | + 68. | +262. |
| 1/3 page square or vert | + 53. | +158. |
| 1/4 page | + 42. | +158. |
| 1/6 page | + 37. | +131. |
| 2" block | + 0. | + 79. |
| 1" block | + 0. | + 53. |
Questions? Please e-mail Polly for details, or call her at 540-882-3576.
Ad Design Requirements
View full specifications.
Special Position
Careful consideration is given to the location of each ad to place it in a section of the magazine most relevant to the product or service offered.
Requests for special ad positioning will be honored when available. Add 15%.
Bleeds
Full-page advertisements that measure slightly larger than the above-listed dimensions are considered bleeds ... offered at no extra charge.
Advance payment discount
A 5% pre-payment discount is available to any annual contract advertiser who provides full, advance payment per issue by the materials closing date specified for that issue. (Sorry, we can't make exceptions to the pre-payment deadline, but we do accept all major credit cards for advance payment.)
E-mail Polly to request a customized advertising program designed to help your business grow!
CLOSING DATES
Clay Times is published seasonally, with four triple-month issues per year —
SPRING: March/April/May; SUMMER: June/July/August; FALL: Sept./Oct./Nov.; and
WINTER: Dec./Jan./Feb. Ad space should be reserved by the 21st of the month, two months prior, and ad materials should be received by the 28th two months prior as follows:
Fall 2010 Issue: Embrace the season
|
Fall 2010 (September/October/November)
Extended Space & Materials Deadline: Wed. Sept. 1
Winter 2010 (December/January/February)
Space Deadline Oct. 21; Materials Deadline: Oct. 28
Spring 2011 (March/April/May)
Space Deadline Jan. 21; Materials Deadline: Jan. 28
Summer 2011 (June/July/August)
Space Deadline Apr.. 21; Materials Deadline: Apr. 28
Resale Options
It's a Sure Thing!
Become a Clay Times resaler and keep 40% of every issue you sell.
Our resalers almost always sell all of their copies of Clay Times ... yet if for some reason you don't, just return any unsold issues to us in good condition via priority mail, and we'll give you a full credit for the returned magazines against your next shipment.
To request resale issues, please call (540) 882-3576 to let us know your shipping address and the quantity of magazines you'd like to stock per issue. (Most businesses start out with 6 to 12 copies.)
The cover price of each issue is $7.95, but as a Clay Times resaler you retain 40% of the sale price for your business.
Questions about resale? Contact accounts manager, Nanette Greene: e-mail, telephone 540-882-3576 or fax 540-882-4196